How Important is Social Media During the Recruitment Process?

Want to get noticed for that next job?

Who doesn’t?

There are so many things you can do to ensure your CV stands out from the crowd and your interview skills are up to scratch, but one aspect many forget to address during the recruitment process is the importance of the digital world, mainly social media.

Here are some great tips on how effectively to use social media during your recruitment process.

Choosing the right platform

Most of us will be active on at least one social media platform. Perhaps the most important social network to consider when job hunting is LinkedIn, the professional social network.

It’s key to address the dos and don’ts when it comes to using other social platforms whilst job hunting.

Be socially savvy

Profiles for personal use, such as Facebook, Twitter, and Instagram to some extent should be kept private. Don’t hide everything on your page, then you look like you want to do exactly that; hide things from people, but make sure you’re selective in what you show to users outside of your friendship group.

Make sure your profile and cover images are suitable, and your about sections are up to date with job roles, personal info, etc.

Do your research

Social media can also be a very useful tool in conducting valuable company research prior to an application or interview.

The best way to apply for a job is through a recruiter, but that doesn’t mean you can’t use LinkedIn, or any other social network, to research information on the company, its projects, processes and even staff numbers.

A social CV

When it comes to your own personal profile, this almost acts as a CV.

Lots of recruiters will ask for social network links nowadays, including LinkedIn, so it’s a real chance to show off your skillset and help validate it, too. Past and present colleagues can endorse you for particular skills, and the more you’re endorsed for a skill, the better it looks on your virtual CV (and actual CV, too!).

Staying up to date

Make sure you keep your LinkedIn account up to date with jobs, the timings are correct and try and get as many relevant endorsements as you can to help boost your profile.

Growing your network is also a huge benefit. Just like Facebook friends, LinkedIn connections are almost endorsements in themselves.

Make sure you’re regularly creating and sharing content on your page, too. This will not only expand your reach on the platform but showcase your professionalism and knowledge across your industry, too.

LinkedIn groups

LinkedIn groups is another way to get noticed during the recruitment process.

Engaging in conversations within LinkedIn groups can help expand your job search, and looks good to recruiters too, especially if you include it within your CV itself. Groups can be set up by brands or individuals, so it’s also a great way to connect with brands and influential audiences.

For more information, please get in touch: | 01614704597

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